Benefits of Using JSON in Clay for New Users

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Hi, I’m new to Clay, and I noticed that a lot of people use JSON. Why is that? Does JSON offer any specific benefits that could help me?

12 comments

noor
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I think clay is a little overpriced that might be the reason. And JSON is more customizable as well so yea I personally use apollo tho. It has vast amount of data as well. And it's cheaper and beneficial for verified leads when I just pair it with scraper such as searchleads.co.
Dave V.
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im asking more about usecases of json,
noor
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Oh okay, like it's used generally for importing and exporting data in different services or systems. Also storing data locally. And many more features that's why it is popular cuz it's more versatile and simple.
Nathan L.
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Dave V. one JSON use case:
Prompt AI 1x and get back multiple responses that are easy to separate out into separate columns… so you get multiple responses for the price of one
Dave V.
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is there any example of that I can look into, still cant understand how it look a like
Nathan L.
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So if AI returns the following: "Person 1's name is John Doe and Person 2's name is Jane Doe" it's hard to parse out the 2 separate values
Nathan L.
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But JSON would look like: { person_1: "John Doe", person_2: "Jane Doe" }
Nathan L.
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and you can use a formula to easily extra person 1 and person 2
Nathan L.
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sorry, i think that's probably still not clear without showing it in a table
Dave V.
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john and jane are in separate rows
Dave V.
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and you run ai in 1st row for 2 rows?
Nathan L.
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One AI prompt will return a JSON with multiple values... e.g. the prompt might be: "Please return 2 names in JSON in this format: { "person_1": "<name1 goes here>", "person_2": "<name2 goes here>", } "