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Email Deliverability Experts Needed for Klayvio Shop Client Issues

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Hi All - does anyone specialize in working with Klayvio shops re: email deliverability? I have a client claiming 62% open rates (and very little engagement) form their email marketing. They are sending to known customers that already bought something in the past, this is not cold to strangers but rather warm to existing purchasers of vitamins and supplements (B2C and mostly personal email addresses). The customer current sends 100,000 person blasts from a single domain, in a single batch. I’m looking for someone that can: 1). Test current domain health 2). Has expert knowledge on tracking pixels that Klayvio uses to determine opens (are they fooled by Google or outlook or yahoo’s servers opening the email as opposed to the recipient opening email) 3). Recommend solutions to permanently fix issues found in health check of current email setup. If this is your area of expertise, please send me a DM with the following: 1). Are your email health tools proprietary or off the shelf? 2). Have your found errors and issues with Klayvio before? 3). Do you have strong ideas / suspicions of email health (being poor) based on the information shared? 4). What is the maximum number of emails sent per month for the Klayvio customer(s) you’ve worked with in the past? What my client is not looking for. -someone that “thinks they can do it”, but doesn’t have relevant experience they can articulate in similar situations. There might be a role for Clay to play in the solution. Thanks in advance for your consideration.

  • Avatar of Shariq A.
    Shariq A.
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    1st they should not track open rate as that's hurts delivery

  • Avatar of Adrian K.
    Adrian K.
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    Shariq A. Shariq how does tracking open rates affect deliverability? Could you please expand on this, as to me what you have written is not correct, but maybe I have misunderstood something.

  • Avatar of Adrian K.
    Adrian K.
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    Ewing G. I had exactly the same situation with Klavyio and it turns out that it's actually a bit of a trend on Klavyio that the OR is very high, so I would focus more on the CTR and conversion from the email channel. Once you introduce apple privacy very many emails are opened for the customer, so you have a lot of false opens. The situation is similar with gmail. Here it might help in a way to exclude open's from Apple, or Gmail. I can send you on priv where there are metrics about specific deliverability providers and opens, but you won't get much out of it. What you can do is for example 1. Please try to send the same campaign to different mails - gmail, yahoo, apple, verizon etc. 2. You could, for example, do a survey to your email base asking if the emails you send are of interest to customers. If 25% answer yes and the rest answer no then you have a lead. Quartz does something like this at the end of an email that asks the customer about whether a particular email was interesting. 3. according to this article it has to do with bots, but they have already implemented a fix in the system and Klavyio is supposedly no longer measuring opens and clicks, but I haven't noticed an improvement in overly high ORs - https://community.klaviyo.com/analytics%2Dand%2Ddeliverability%2D72/spike%2Din%2Dopen%2Dclick%2Drates%2Dfor%2Dhotmail%2D11913

  • Avatar of Abhishek P.
    Abhishek P.
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    Ewing G. 62% open rates are not bad and blasting to 100K in one shot from one domain is totally fine. Email deliverability can be fixed with engagement. Send these two kind of campaigns at least twice a month to see improvements:

    1. 1.

      Plain text emails

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      Emails that excite the customer to click or reply back - say a survey, quiz

    Also would add the point about not sending to un-engaged subscriber. Testing current domain health is the easiest part.