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Determining Lead Age and Targeting 60+ Business Owners in Clay | Clay

01 Community General

01 Community General

Determining Lead Age and Targeting 60+ Business Owners in Clay

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Is there a way to determine the age or DOB of a lead in Clay? I was looking to target 60+ business owners that might be interested in selling their business (for M&A). Any other strategies I could implement for this?

4 comments

· Sorted by Oldest

kunal g.
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if you're going for older folks, years in current experience would be relevant and a good place to start anyone over 10-12 years in the same company is likely to be older > then combine that with the niche filters to get the specific types of busienss owners
Serge A.
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What about scraping the LinkedIn data to find out when people went to school or university and then calculate their approximate age? It probably won't be precise, give or take a few years, but still.
kunal g.
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Oh yeah that's a more reliable one tbh
Elias S.
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I've actually done something very similar to this when we were looking for younger lawyers on behalf of a founder who was selling AI tools to law firms! Serge's suggestion is great, we used that as well! But you can either try to find other web info about these people, or even do what we did: Use AI to guess someone's age based on their profile picture, haha! Happy to bounce more ideas if you'd like to send a DM Sam B.!