The power of NEWS in your outbound
Here's my strategy
Let's say you are running a Google Ads agency:
1) Google just made an update
2) The update is creating problems
3) Companies using ads are super aware of it
4) You leverage the news, create an intro offer or a lead magnet
5) You solve the problem, and you are now in the best situation ever to up-sell your full DFY service since you generated trust
Have you ever tried this approach in your market?
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