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Normalize Company Name Enrichment: Reliability Issues Explained
FYI - Normalize Company Name enrichment does not work 100% of the time https://app.clay.com/workspaces/295058/workbooks/wb_bQgMupE6aSKA/tables/t_G8oNSwGogywU/views/gv_kr3FJoFt6PWf
The Normalize Company Name function is designed to remove common suffixes like "Inc," "LLC," and other corporate designators from company names, and can optionally transform company names to Title Case (e.g., "SALESFORCE" to "Salesforce").While it's a useful tool for cleaning up company names, its effectiveness depends on recognizing specific patterns and suffixes in the input data. For example, it works well with straightforward cases like "Panamax Inc." becoming "Panamax" or "Cora, a company of blank" becoming "Cora".The tool may not achieve 100% accuracy when dealing with complex company names, unusual formatting, or non-standard corporate designators that aren't included in its predefined rules for normalization. Sources: Normalize Company Name with Clay Formatters Data Cleaning + Normalization [Automated Inbound] - Clay University
No it just flat out doesn't work sometimes
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