AJ C. i think its for lead forms, where leads fill out their information on typeform, if the typeform is integrated with clay on a specific playbook, it will automatically qualify the leads, score leads against different metrics and can even write a personalized email.
Also scrape their website, find their company details, more key decision makers, their recent linkedin posts, their web traffic, anything to qualify them and write a personalized email.
Anyone tell me more use cases if you've implemented them?