The Rise of the GTM Engineer: A Guide to Hiring and Workflow

📰 Good Reads | The Rise of the GTM Engineer | Read here | @here

"𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝗺𝗼𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿-𝘀𝘁𝗮𝗳𝗳𝗲𝗱. 𝗜𝘁’𝘀 𝘂𝗻𝗱𝗲𝗿-𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱." We wrote out a detailed guide that covers the evolution of GTM engineering, our internal workflows, our customers' organizational models, and how to hire your own talent. We break down: ✅ What GTM Engineers 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼 — real-world builds from Clay across sales, marketing, and CX (AI routing, signal digests, expansion alerts) ✅ The two dominant org models — GTME in 𝗥𝗲𝘃𝗢𝗽𝘀 (Intercom, Canva) vs. 𝗚𝗿𝗼𝘄𝘁𝗵 (Ramp, Verkada) ✅ How to hire and assess your first GTME — and why 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 > CS degrees This is the first piece in a GTM engineering focused Substack we're launching today to help Ops teams step into their most strategic era. Subscribe to stay in the loop! 👇 https://thegtme.substack.com/p/the-rise-of-the-gtm-engineer