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How can I ethically find people who might need a personal injury attorney?

May 02, 2024

Lots of Question from me today. I have a client who is a personal injury attorney. They are looking to do cold outreach to potential customers. Seems a little sketchy as it could feel predatory. Any thoughts/ideas on how to ethically find and identify people who might need those services?

5 comments

· Sorted by Oldest

Bo (Clay)
APP
·
Hey, thanks for reaching out! Just make sure that's actually legal and that you can't get in trouble for that. I'll keep this open in case anyone wants to slide in.
Matt
·
Yes, targeting my health condition is not allowed but perhaps searching for attorney names or something…
Bo (Clay)
APP
·
Ah, yes, targeting attorneys is possible! We do have a great database, which you can check out here: https://www.clay.com/university/category/find-people
I've also seen a few people leverage directories and scrape them.
Matt
·
I had more in mind finding leads for attorneys
Arturo Orozco (Clay)
APP
·
Hey Matt, thanks for the clarification. The same Find People feature could help you, since people often have keywords in their LinkedIn profiles, you could add a few to find whoever mentions specific activities they like either in their Bio or maybe even in their work experience.
It does sound more like it could be more of an "awareness" or "introduction" type of strategy rather than a predatory marketing. That way it may feel more natural perhaps.