Why outbound email still matters when filters send tech giants to spam

Some daily Clay Inspiration For those who are worried about cold email as a channel These photos show why outbound email will never die as a marketing channel Or at least not in a foreseeable future. As you can see, the emails of 2 tech giants were in my SPAM folder. The more you make SPAM filter tight and the more you are hurting: > Clients > Services > Normal Users The only people I see complaining about deliverability are not outbound experts who can trick the system easily. It's end users. Normal companies where the CEO realizes his clients don't see emails. And it's a common theme I am seeing more and more. If Microsoft / Google are making filters more severe we will just see companies changing email providers and so all the suite of products. Which is something they are 100% scared of. Like it or not they can upsell all their services because you have your email adresses hosted there. P.S. Join 700+ growth operators mastering Clay