Anyone have any good ideas/suggestions for automation around inbound anonymous web traffic? I get IP location and company name but not much else.
yes hook into Clay, pull your ICP, and reach out asking if they're using a competitor. Even better if you can detect competitor usage via builtwith inside Clay. Either way, a simple question is an easy way to prompt a response and put the prospect in the control seat - "no, we actually use X" is a natural knee-jerk reaction
There are a few providers that might be able to help you with that. If you do a Google search "ip match data provider api", you'll find a lot. Most will also provide API access. However, one thing to consider is the legality of using such data in your country. For example, in the USA it's generally okay, but in other countries, it might be illegal.

