Verkada Case Study: Streamlining ABM with Clay for Personalized Campaigns
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💼 Case Study | How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail | Read here!
Verkada's Clay-BM Use Case #3 of 4: Auto-generate personalized landing pages for all prospects 🤯
Davide Grieco and Talia Schleifer used Clay for account-based marketing research, eliminating the company's need for manual work AND external enrichment contractors
Talia: “Making these personalized landing pages was an impactful part of someone's job for a whole quarter... He generated 600 pages manually. When he left, it felt impossible to continue. No one had the bandwidth to take it on.”
Enter Clay.
"I can click a button and generate 600 landing pages right now because of the way we’ve connected Clay to Webflow. We can reference someone’s job title, company logo..."
Check out the whole case study for all 4 use cases Davide and Talia built from scratch! 🔗 ⬇️
https://www.clay.com/blog/verkada-case-study