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📓 Bio:

About Me
With 8+ years of experience across marketing, product-led growth, and lifecycle communication, I specialize in building retention engines and customer journeys that scale. I’ve led Lifecycle Marketing at top-growth startups like Quizizz and Ethos Life, where I built teams, martech systems, and multichannel strategies from scratch.

Whether it’s onboarding flows, email, SMS, push automation, user winbacks, or building a full-stack notification system, I bring both strategy and execution to the table.

I help B2B and B2C companies increase retention and LTV, automate lifecycle communications, personalize campaigns at scale, integrate tools like Amplitude, Mixpanel, Braze, and Iterable, and stay compliant with legal, security, and deliverability best practices.

Current Focus: Helping companies boost user engagement and revenue through storytelling, smart segmentation, and full-funnel lifecycle experiments.

📍 Current Location: Bangalore, India
LinkedIn URL: linkedin.com/in/vinitaraidu
💼 What do you do? Lifecycle Marketing Consultant and Creative Strategist
🏢 Companies I’ve Worked With: Quizizz, Ethos Life, LinkedIn, Amazon
🎬 Activities / Interests: Art, design, psychology, culture, travel, writing, tools
💡 Ask Me About: Lifecycle strategy, marketing automation, retention campaigns, tooling, team building, and creative systems