Adam S.

I use this information to help form my scoring criteria for accounts. The column is called Leadership Accessibility. I use Claygent to go out and search for the following: Positive signals include: - Named CIO, CISO, or senior IT / security leader - Leaders quoted in news articles or press releases - Participation in industry panels, associations, or public forums - Evidence of leadership visibility or thought leadership Keep in mind that for me, this really just identifies the names of the active leaders in the market. Once Clay identifies those names and title, I then have ChatGPT do a deeper dive. This could probably be all done within Clay, I just haven't taken the time to do it.

One thing worth exploring, the public presence of these RevOps contacts online. I built an contact targeting table and had Clay prioritize the targets based on how much available content there is online for them. So for example if they have been interviewed on podcasts, linkedin posts, interviews for articles etc. That is good additional info to layer in when building out messaging

I have worked with Willy H. before. I can vouch for the quality of his work.

I think pitching them on purchasing the tools is a smart approach.

Hey Sania, I think the first step is for you to get clear on what part of the GTM motion you want to focus on. Obviously, there is GTME, but then there is also the GTM Executive/CRO. Since you currently have sales experience you could consider the CRO path, just depends on the direction you want to take your career. In terms of learning, while I assume the Clay bootcamp would be helpful (I haven't looked into it at all so my familiarity with the bootcamp is non existent) I think you could just as easily build a learning plan for some personal/work projects that would ultimately build your personal portfolio. I have taken this approach. I pulled a bunch of job postings for GTME's and had AI analyze the skillsets/toolsets required for each job. I then used that to build out a learning plan across multiple tools. My job limits me to Copilot and Clay, so i split projects between work and then personal where I can layer in other LLMS's and potentially openclaw.

Hi Willy, thanks for the quick response! Do you have time to hop on Zoom now?