Ruadhán Ó.

Most outbound teams find one winner. But very few can diagnose why it worked. That’s what this week’s Clay Club Europe Guestroom is about - how to make outbound predictable, so that every campaign is a winner. I'll be joined by my good friend Olivier Tytgat 🧪, Founder of Outbound Catalyst - someone who’s spent the past few years helping agencies and GTM teams build outbound systems that hold their shape as they grow. We’ll talk through: ➤ Why outbound systems start breaking once they scale ➤ What predictable outbound actually looks like in practice ➤ How rhythm, review, and feedback loops keep things stable ➤ Where teams over-engineer and lose reliability ➤ How to spot early signs that predictability is fading It’ll be a 60-minute, free-flowing conversation. Practical, not performative. No slides or strict plan - just a real discussion everyone is welcome to join. This Wednesday at 18:00pm CET. Free, online, valuable. 👉 https://luma.com/zaltl9x7

Hey folk - Preeti M. will be presenting a Clay Club Europe Guestroom tomorrow at 5.30pm CET - Y'all are welcome: https://luma.com/wtgam4g6 We'll be covering everything related to local business outbound and prospecting 🙌

Last week was a bit chaotic on my end, so I couldn't run a Guestroom for Clay Club Europe - but we’re back again as per usual this week... This Thursday (20th November) at 5.30pm CET, Johannes Fessler will join us for a session on mental rewiring for founders. He’s helped a lot of operators work through the internal blockers that slow them down, and he’s one of the few people who can explain this without drifting into theory. All the details are here: https://www.linkedin.com/posts/ruadhanoculain_back-in-july-two-of-my-best-mates-asked-activity-7396109939548782593-j5M3

It was great meeting some of you legends in Lisbon yesterday at the WebSummit x Clay Boat Party: www.linkedin.com/posts/ruadhanoculain_the-websummit-llc-x-clay-boat-party-in-lisbon-activity-7395022779785555969-BI9K Big thanks to everyone involved in organising it 🤝