Most advanced users don’t rely solely on Clay’s default “Find Companies.”
Best practice for TAM + ICP mapping:
1. Start with a strong primary dataset (Apollo, Clearbit, Crunchbase, etc.) for structured filters:
Industry
Headcount
Revenue
Location
2. Import into Clay → then enrich + segment further (growth signals, tech stack, hiring, etc.).
Clay’s Find Companies is solid for quick builds, but for serious TAM mapping, most teams:
Use an external source for the initial universe → use Clay for enrichment, refinement, and qualification.
That gives you better control and coverage.
