Rahi U. GTM Alpha is basically you dominating your competitors by finding your unique edge when researching and always being a scientist in the market.
- 1.
What is a unique data point that allows you to set yourself you apart from your competitors when conducting research for your ideal customer profile?
2. Always test test test. This allows you to not only keep an open mind but always be 1 step ahead.
Also, here is a helpful source if you need more depth!
https://www.clay.com/blog/gtm-alpha
