Understanding the New Waterfall Type and Blue Tags in AI Columns

Patryk W. · 2025-10-30 15:19:51.156973+00

What is this new Waterfall type that lets you turn an AI column into Waterfall? (maybe it is only available after using Web Visitors features?) Additional question, what are these blue Tags near the columns name?

Understanding the New Waterfall Type and Blue Tags in AI Columns | Clay

Clay Support
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Custom Waterfalls let you choose any integration combinations for data enrichment. To create one:
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Click +Add Column > ↴Waterfall
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Select a column data type (text, number, URL)
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Click Add Action
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Select any integration—you can add AI actions to the waterfall sequence [1] [2]
Regarding the blue tags near column names: Based on our sources, these appear to be Select data type tags. The Select column type allows you to choose from predefined tags, which is useful for categorizing contacts and companies. [3]
If you need more specific help with what you're seeing in your table, feel free to ask for a human agent who can look at your specific setup.
Clay Support
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Did that answer your question?
Patryk W.
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Human please
Clay Support
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I understand, I’m routing you to a human agent who can assist you further.
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Patryk W.
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found it here: https://www.clay.com/university/lesson/deep-dive-web-intent
Patryk W.
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Yash T.
Patryk W.
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sorry for tagging but its one of your very recent videos, i guess the answer is trivial for you
Luca P.
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Hi Patryk, thanks for reaching out to support!
The blue tags that you are seeing is just our new UI for column coloring.
As for the AI column within the waterfall, this is a feature that we have always supported.
Do you have any additional questions about either of these things?
Patryk W.
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Not sure how to run such a column, it seems that this column has a custom name: "Intent summary". It seems that i cant find such a Waterfall type in Clay. Is it limited to Web Visitors tables?
Patryk W.
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Luca P.
Patryk W.
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How to run such a Waterfall for example? "Find Contact"
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Patryk W.
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^
Sayli G.
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Hello Patryk! Thanks for reaching out! Can you tell me more about what column you are referring to when you say 'this column has a custom name'? Would like to get more context to understand the situation at hand. I am also not completely sure what the second issue is. Would recommend adding more context when you reach out so that we can help you as early as possible :)
Patryk W.
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I meant the first photo, and the name Intent Summary near the Waterfall << icon to fold columns. It looks like it has custom icon too (four dots placed in a square)

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