Issues with Data Formatting When Integrating Clay and Smartlead

running into a bit of a problem when pushing all my data to smartlead for sequencing. I’m currently using clay to enrich company + contact data and then have pre-defined emails mapped to each variable outcome in clay. I want to push all of that to Smartlead but when I do the copy isn’t formatted correctly and doesn’t apply dynamic personalization tags correctly. Has anybody else run into something similar?